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No Sloppy Copy - 5 tips for writing better website copy

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Writing good copy is crucial to have a successful website, but it doesn't have to be a big song and dance!  Here are 5 quick and easy ways to write better copy for you website.

  1. Nice and tidy - This may seem obvious, be careful that your spelling and grammar is correct.  Your visitors will lose confidence if there are lots of errors in your copy.  Free web-browser, Firefox, offers a reliable (and free) addition that spell-checks everything you type within your web browser. 
  2. Keywords - You've heard it before and you'll hear it again, but that's because it's important!  In order for Search Engines like Google to find your website, you should include keywords that will make it easier to find.  For example, if you sold toasters you would want to include keywords like 'toast', 'bread', 'two slice', 'four slice', etcetera.  Your keywords should appear in the title and main body of your website.

    If you'd like to know more about keywords for your website, we offer a free keyword-checking service that will offer suggestions of the most useful words for your website.  Contact us for more information.
  3. Focus on your customer - It's important to write for Search Engines, but it's even more important to write for your visitors.  Write copy that explains how your products or services will benefit your customers.  For example, if you were selling a toaster with a new fast-toast setting:

    Don't    -    Includes fast-toast feature
    Do        -    Want more time to relax in the morning?  New fast-toast option cuts wait-time in half so you can spend more time on what matters most.
  4. Offer up potential problems and then provide the solution.  Avoid long lists of features, flowery language or jargon.  Write just like your target audience speaks in order inspire confidence.
  5. Specific is terrific - Write copy that specifically tells your customers what you want them know.  Avoid words like 'New and Improved' or 'Amazing' and choose more specific descriptions like 'Now fits thicker bread slices' or 'new crumb-tray technology means no more mess'
  6. Be polite - Avoid using ALL CAPITALS, lots of bold, or hundreds of exclamation points!!!!!!!!!!!!!!!!!!!!  This can be distracting, or worse, annoying and Search Engines are 'learning' to ignore web pages with copy like this.

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