15 tips to help market your website

Posted on November 19, 2008

  Submit your website to major search engines such as Google, Yahoo and MSN Add your business details to Google's business listing service Remember to put your web address on all your business stationery, cards, signs, event displays, and vehicles if you have them Add a link to your website from your email signature Ensure your website copy contains 'keywords' - the words visitors are likely to search for to find your business, particularly in the main page title and headings If you use Creation Centre to manage your website, ensure you type in 'summary' and 'keywords' in for each page Find online trade directories that are local or relate to your business sector, and add your details to them, including your web address Contact other related websites, and agree to exchange links (place a link from your website to theirs, and vice versa) Post helpful tips or advice to others in online forums, adding your web address to your footer when posting Contact existing customers and tell them about your new website Keep your website content fresh and up-to-date to encourage repeat visits Ensure your website emphasises your unique selling points, such as personal service or unbeatable price Consider adding additional free content to your website, such as articles or information, to attract additional visitor. Consider online pay-per-click or banner marketing such as Google Adwords Consider traditional methods such as newspaper, magazine, radio, television or postal adverts .
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