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What keywords are your competitors targeting on their website?

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You can find out what keywords your competitors are using on their websites using the Google Keyword Tool.  If you're like us, you check on your Google ranking frequently and are always trying to climb over those listed one or two places higher.  

Google have launched a new beta version of their Keyword Tool.  They've made it much more obvious that you can search a website for the keywords it's using.

That means you can enter the web address of your competition's website to see what keywords they're targeting.  Or better yet, you can check out the websites that are listed on the first page of Google to see what keywords they're using.

Use Google Keyword Tool to check out the competition

  • Visit https://adwords.google.co.uk/select/KeywordToolExternal
  • To use the new beta version click 'New Take a look at the New Keyword Tool (beta).'
  • In the 'Website' field, enter your competition's website
  • Click 'Search'
  • You'll see a list of keywords being used by that website.

 

Which keywords are valuable?

Each keyword shown comes with some helpful information.  As well as a list of keywords that website is targeting, you'll see the following columns:

  • Competition - How many other websites are competing for those keywords.  A full green bar means there's a lot of competition (lower is better).
    Tip - Click on the 'Competition' heading to sort by the level of competition.  This will also work for global and local monthly searches.
  • Global monthly searches - The number of searches made worldwide in a month.  The more searches that are made, the more likely you are to get visitors (higher is better).
  • Local monthly searches - The number of searches made in your local area in a month.  This one is especially useful if you're a business with a local client base.  The more searches that are made, the more likely you are to get visitors (higher is better)
  • Local search trends - The fluctuation of local monthly searches displayed as a small bar graph.


In a nutshell, you're looking for keywords with a high monthly search, and low competition.  This will give you a rough idea of which keywords may give you the best return for your website.



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