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Google are changing organic search - it pays to be local

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Google are changing organic search - it pays to be local

Over the next few days, Google is rolling out their new 'Place Search' update.  Google will guess when you're looking for something local and display local results.  The real change is that it will display these results in a way that makes it easy to make comparisons between all of the listings.

How will it affect you?

It will make it easier for you to make decisions about the listings.  You'll have more information without having to click through to another website.  The extra info will help you to decide what results are relevant and interesting.

How will it affect your business website?

Your website ranking will probably be affected by this change, but only time will tell.  It will become harder to rank somewhere locally unless your business has an actual address there.  For example, it will become harder to rank for 'web design in Bristol' if your business doesn't have a physical address based in Bristol.

What's the difference?

The new results include a lot more information (see Google's example of the new results here):

  • Title
  • Description
  • Web address
  • Contact information
  • Picture
  • Star-rating
  • Quote from a review (as well as links to different online reviews)
  • Map of location

The old search results included (see Google's example of the old results here):

  • Title
  • Web address
  • Phone number
  • Link to reviews
  • Map of location

So if you're looking for a web design company in Bristol you would search for 'web design Bristol'.  But you don't want find just web design company, you want to find the right one.  The new Place Search feature being rolled out over the next few days will make it faster and easier.  You'll be able to compare different web companies at a glance and quickly decide who's worth a second look.

When?  Where?  How?

This will start to appear automatically in your search results in the next couple of days.  If you want a sneak preview, check out this special link (provided by Google).

For more information, read Google's original blog post: Place Search: a faster, easier way to find local information



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