UK leads Europe in online shopping / ecommerce
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According to comScore's finding, the UK has the highest percentage of people shopping online in Europe. In October 2010, over 89% of people reported that they shop online.
Retail websites are highly popular among UK users and widely used. World-wide, the UK beat America, coming second only after Canada in terms of retail site popularity.
What does this mean for UK businesses?
If you are selling online, now is the time to invest in your online shop and make it work at its best. Determine the most popular products - can you cross sell similar items? Are you creating special offers and promotions to encourage higher spend? Are you sending out a newsletter to your regular customers with your latest offers?
If you aren't selling online, now is the time to consider how you can start to use ecommerce to your advantage. What do you create that you can also sell online? Find a niche and get started so you can start reaping the benefits.
UK world leader in ecommerce
With petrol prices rising, shopping online is convenient for customers, saves them time and often saves them money. The BBC reported that it will only continue to grow and that the UK is a world leader in ecommerce. It's an opportunity not to be missed.