t: +44 (0) 845 094 8405 e:

  • Home
  • blog
  • Web design choices for your business

Web design choices for your business

Skip to comments | Posted in uncategorized

Web design choices for your business

With such wide-spread use of the Internet these days, thanks to all the online-accessible gadgets on the market today, including mobile phones, laptops, and even flat-screen TVs, if your business doesn't have a properly designed website, you're not going to do well against the competition. A business needs a web presence that not only solves the target market's problems, but that also gives that audience a reason to return again and again. This is no small feat, but it's one that's made easier with the following web design tips. Keep these tips in mind when designing your company's website and you'll go far, online and off.

Who Does Your Business Appeal To?

In order to design the ideal website, you will need to identify your target market. For instance, is your company targeting corporations or the everyday consumer? Are you more concerned with targeting the medical field, or are you going after local small business owners? If you don't pinpoint your target audience, you will never get your web design exactly right. It will always miss its mark and that's not good for business at all.

Finding Your Audience

Once you know who you are marketing to, you then need to find out what where that audience congregates online. This is where social media comes in beautifully. Using the search functions that come built into Facebook, Twitter, YouTube and any other platforms you can think of, find the individuals or companies you're trying to target. But do not engage that audience just yet. You must first listen to your audience to find out what they want. This data mining will help you design your site from top to bottom, allowing you to populate the various web pages with everything you need to satisfy your prospects and customers adequately. But before you begin designing the perfect site, you need to find out what problems you need to solve.

Solving Problems

The reason you shouldn't engage your target audience just yet is because you need to find out what that audience needs and wants. What questions are your prospects asking? What problems do they desperately want solved? That's where your website is going to come in. For instance, if your target audience consists of individuals in the market to buy a house, your website may help your prospects find good homes to buy in the area, and it may help with the proper paperwork, financing and all the other problems future homeowners face when trying to purchase a new home.

The idea is to put yourself in your prospects' shoes. What would you look for in a website if you were looking for a new home, or a doctor, or even a web design service? These are the questions you need to ask yourself if you're hoping to design the perfect website for your business.

The Competition

In order to build a web presence that dominates your field, you'll need to remain abreast of what your competitors are doing. The only way to do this is to search for and examine your competitors' websites, blogs and even social media profiles. What colors are they using? What designs? Are those sites easy to navigate? How are those sites solving your target audience's problems? Again, ask yourself plenty of questions and really critique your competitors' websites to find out what you should do differently, and better.

Putting It All Together

The above data mining is crucial if you want to design the perfect website that appeals to your target audience, but that also establishes your business as the authority in your niche. But now comes the tricky part. You must take all of your research (your audience's needs, your competitors' designs, etc.) and you must put everything together so that it goes nicely with your company's overall brand. If you can do this effectively, your competition won't know what hit them. They'll wonder where you came from and how you managed to construct a web presence that dominates in such a short period of time. That is the power of proper web design. Use the tips provided above, listen to your target audience and study your competitors and you'll never find yourself wanting for traffic, customers or revenue ever again.

Share this article...

Have your say...

comments powered by Disqus