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Web Design Trends for 2013

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Web Design Trends for 2013

With 2013 just around the corner, it's time to peer into our crystal ball and take a look at some of the latest design trends that are going to be shaping future website designs for 2013.

1.     Responsive Becomes Standard

As the cost benefits of developing a single responsive design become clear to clients, together with the widespread use of mobile devices with a whole range of different screen sizes, responsive web design is going to become the new standard.

With efficiencies introduced by responsive CSS frameworks such as Twitter Bootstrap, and desktop PCs beginning to take a back seat for the first time, responsive will fast become the only kid on the block.

2.     Windows 8 Inspired

While Microsoft is traditionally not seen as leading design in the same way as Apple, expect to see the tile-based interface and bold primary solid colours from Windows 8 and Windows Phone 8 inspiring designers to create new interfaces.

3.     Larger UI Elements

As screen sizes become smaller (such as with the new iPad mini) and fingers become fatter, it’s inevitable that navigation elements, buttons and form controls are going to need to be big and easy to tap.

4.     Simplicity

Because mobile users are not prepared to scroll through bloated homepages to find what they need – expect to see marketers think more about the goals they want users to take, and translate this into cleaner more conversion-oriented designs.

5.     Retro-Fabulous

From Chesterfield sofas to polka-dot dresses, it’s hard to escape retro style.  Expect to see this trend continuing on the web for some time to come.

6.     Deeper Social Integration

Did you share your weekly shop on Facebook this week?  You didn’t?  Well shopping is about to get a lot more social, so expect to see products and services that your friends have purchased popping up in your Facebook feed.

If you run an e-commerce site, it’s time to consider how you can make this a more sociable experience for your customers.

7.     Small Businesses turn to Facebook

The smallest entrepreneurs and freelancers will most likely turn to Facebook pages before their local web designer, at least for B2C businesses.

Standalone websites will need to provide content, apps, services, e-commerce transactions, or other added value to remain relevant.

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